Luxury Resort and Hospitality

400+ Qualified Booking Enquiries in 60 Days — Luxury Resort Chain, Maharashtra

How a premium resort chain went from underperforming digital ads to their highest enquiry volume ever — in under two months.

The challenge

This premium resort chain in Maharashtra had been running digital ads for over a year before approaching Mighty Magpie. They had reasonable ad spend, reasonable reach — and almost no qualified bookings to show for it. Their previous agency had optimised for lead volume, not lead quality. The result: hundreds of enquiries from price-sensitive audiences who had no intention of booking at their rate card.
The client needed enquiries from guests who were genuinely interested in a premium stay experience — not deal hunters. They also needed a creative approach that reflected their brand standard, which their previous generic ad creatives were failing to do.

Our approach

We began with a full audit of their previous campaign data, identifying which audience segments had historically converted and which were generating noise. From this, we rebuilt the campaign architecture from the ground up.

1. Developed qualification-first audience targeting using income-indicator signals, premium travel behaviour patterns, and lifestyle affinity categories on Meta
2. Produced new campaign creatives — AI-assisted and traditionally shot — that reflected the resort's actual brand experience: visual quality, aspirational framing, and messaging that spoke to experience over price
3. Built a three-stage funnel: awareness video content for cold audiences, testimonial and experience-led creative for warm retargeting, and direct booking-intent ads for the bottom of funnel
4. Set up a dedicated landing page for each campaign, removing the friction of navigating the main website and directing enquiries to a frictionless contact form
5. Ran weekly optimisation cycles — pausing underperforming ad sets, scaling what worked, and testing new creative variables every 10 days

The result

Within 60 days, the campaign delivered over 400 qualified booking enquiries — guests who had engaged with the full creative, visited the landing page, and actively submitted their interest. The enquiry-to-booking conversion rate was three times higher than with the previous agency's campaigns. The client described the 60-day result as exceeding their entire previous year of online enquiries in quality and volume.