Our Services
Pay Per Click
Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It's a method of buying visits to your site rather than attempting to earn those visits organically. PPC is commonly associated with search engine advertising platforms like Google Ads and Bing Ads, where advertisers bid for ad placement in a search engine's sponsored links when someone searches for a keyword related to their business offering. Additionally, PPC can also include advertising on social media platforms and other websites where advertisers pay for ad placement based on clicks.
Product Description:
WE PROVIDE SMART
SOLUTION.
Mighty Magpie's pay-per-click service offers a convenient solution for advertising campaigns on platforms like Google AdWords and other associated Pay-per-click networks. Our service streamlines PPC advertising by automating campaigns through an advanced yet user-friendly platform. Using our proprietary technology, we leverage dynamic keywords and a comprehensive keyword database to generate thousands of variations. By tracking conversion rates, we optimize campaigns to yield tailored results for different products and stores, maximizing effectiveness.
Advertisers conduct keyword research to identify terms and phrases relevant to their products or services that their target audience is likely to search for.
Advertisers create text, image, or video ads to be displayed on search engine results pages (SERPs) or other online platforms.
Advertisers bid on the keywords they want to target. The bid represents the maximum amount they are willing to pay for a click on their ad.
When a user enters a search query, search engines like Google run an ad auction to determine which ads will be displayed and in what order. The auction considers factors such as bid amount, ad quality, and relevance to the user's search query.
If the advertiser's ad wins the auction, it is displayed in the ad space on the SERP or other online platform. When a user clicks on the ad, the advertiser pays the agreed-upon cost per click (CPC).
Advertisers monitor the performance of their PPC campaigns, analyzing metrics such as click-through rate (CTR), conversion rate, and return on investment (ROI). They may adjust their bids, ad creatives, and targeting settings to optimize performance.
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